基本資料：
姓名：
梁詠貴
Email：
wkliang@ttu.edu.tw
單位系所/職稱：
事業經營學系 副教授
期刊論文：
1. Che‑Jen Su, Yi‑Fang Lan, Nicolas G. A. Lorgni,
Yung-Kuei Liang
, Anne Marie Lebrun, Qiuju Luo, Maria Helena Cavalca, Carlos Eduardo Pinto(2023).
Adolescents’ attempts at influence and self‑reported errors in family vacation decisions: a cross‑regional study
. Service Business, 17, 879-911.
SSCI
2. Guo, Ruey-Ji,
Liang, Yung-Kuei
, Fan, Hung-Shu, Chen, Yen-Pao, Guo, Su-Er(2022).
Analysis of COVID-19 rapid antigen and PCR detection policy
. Decision Science Letters, 11(3), 347-356.
3. Hauer, G., Quan, T.A.,
Liang, Yung-Kuei.
(2021).
Leadership as an influencing factor in employee retention - a case study analysis in East Asian multinational corporations in the digital age
. Romanian Journal of Information Technology and Automatic Control, 31(1), 89-100.
4.
Liang, Yung-Kuei
(2018).
The Effect of Strategic Alliance on Diversified Business Performance for SMEs in Taiwan
. Tatung Journal, 33, 179-188.
5. Zaner, Lena, Audra I. Mockaitis, Anne-Wil Harzing,
Yung-Kuei Liang
, Sununta Siengthai, Anabella Davila, Rita Fernandes Ferre, Srabani Roy Choudhur(2010).
Don’t Just Say What You Mean—Contextualize It: A Study of Leadership and Language across 17 Countries
. Journal of World Business, 1(1).
SSCI
6. Harzing, Anne-Wil, Baldueza, Joyce, Anne Canabal,
Yung-Kuei Liang
, Lena Zander, Audra I. Mockaitis, Sununta Siengthai, Joseph O.T. Odusanya(2010).
What’s in a Name? Cross Country Differences in Preferred Ways of Address for University Teachers
. AIB Insights, 10(3), 3-8.
7.
Y.K. Liang
, A.W. Harzing, L. Zander, A.I. Mockaitis(2009).
Rating versus Ranking: What is the Best Way to Reduce Response and Language Bias in Cross-National Research?
. International Business Review, 18(4), 417-432.
SSCI
8.
梁詠貴
（2007）。
國際合資內之組織學習與控制機制
。多國籍企業管理評論，1(1)，177-204。
9.
Yung-Kuei Liang
(2007).
Knowledge Transfer and Entry Strategy for Transnationals
. Multinational Enterprises and Emerging Challenges of the 21st Century, 1(1).
10.
Yung-Kuei Liang
(2006).
Knowledge Integration and New Product Development in MNEs: A Subsidiary Perspective
. Taiwan Academy of Management Journal, 6(2), 77-90.
11.
Yung-Kuei Liang
, Wen-Kuei, Ya-Wen Hsueh(2005).
An Examination in Knowledge Creation and Innovation in International Joint Ventures
. Global Business & Economics Anthology, 1(1), 385-392.
12.
Yung-Kuei Liang
, Harzing, Wen-Kuei Liang, 31 co-authors(2005).
Does the use of English-language Questionnaires in Cross-national Research Obscure National Differences
. International Journal of Cross-cultural Management, 5(2), 213-224.
13.
Yung-Kuei Liang
(2004).
Growth Through Diversification vs. Internationalization: A Study of Taiwanese Firms
. IBAT Journal of Management, 1(1), 118-137.
14.
Yung-Kuei Liang
(2002).
Product diversification and International Expansion: Their Choice and Interaction
. Global Business & economics ReviewAnthology 2002, 1(1), 296-303.
15.
Liang, Yung-Kuei
(2002).
The Impacts from Accession to the WTO and Coopetitive Strategies: A Comparative Study on Taiwan and China
. Global Business & Economics ReviewAnthology 2002, 1(1), 402-409.
16.
梁詠貴
（1999）。
本土企業國際化歷程:以大同公司國際化為例
。商業職業教育季刊，0(72)，22-28。
17.
梁詠貴
（1998）。
訊息不足對決策行為之影響-賽局,訊息與交易成本三論點之觀點
。大同學報，0(28)，45-54。
18.
梁詠貴
（1998）。
從組織設計觀點探討多國籍公司持久競爭優勢之創造
。大同學報，0(28)，55-63。
19.
梁詠貴
（1998）。
多國籍公司組織與策略國際人力資源管理
。商業職業教育季刊，0(70)，42-46。
20.
梁詠貴
（1997）。
理論與研究:工具說或目的說?
。大同學報，0(27)，21-26。
21.
Yung-Kuei Liang
(1997).
Global Strategy Implementation at the Business Unit Level:評論
. 大同學報, 0(27), 27-30.
22.
Yung-Kuei Liang
(1995).
An Investigation into Forwar Exchange Rate as Predictors of Future Spot Rates
. Tatung Journal, 0(25), 43-51.
研討會論文
1.
梁詠貴
（2018）。
品牌形象、服務創新對消費者行為意圖之研究—以智慧家電為例
。2018企業經營管理及創新與創業管理研討會R.O.C。
2.
Liang, Yung-Kuei
(2016).
The Effects of Trust on Information Sharing Across Nations
. Academy of International Business 2016 Conference（頁 27-30）. United States of America.
3.
Liang, Yung-Kuei
, Chen, Yen-Tang(2014).
The Relationship among R&D Experience, Trust, and Co-optition Network
. 2014 Business Finance and Regional Economic Development Conference. R.O.C.
4.
Liang, Yung-Kuei
(2014).
Information Sharing between Host Country Nationals and Expatriates at the Subsidiary
. Annual Meeting in Vancouver, Canada（頁 23-26）. Canada.
5.
Liang, Yung-Kuei
(2013).
The Relationships among Leaders Humor Delivery, Organizational Climate, and Followers Creativity
. the Twenty Second Annual World Business Congress of the IMDA. R.O.C.
6.
Liang, Yung-Kuei
(2012).
On-line Reviews and Purchase Intention: The Role of Consumers’ Trust and Attitude
. usiness & Economics Society International 2012 Conference（頁 6-9）. Austria.
7.
Liang, Yung-Kuei
(2011).
The Impacts of Internationalization and Product Diversification upon Performance—Strategic Alliance as a Moderator
. Proceeding of Management Strategies of MNEs for 21st Century（頁 18）. R.O.C.
8.
Liang, Yung-Kuei
(2010).
Resource, Innovation, and Performance in the Context of Highly Uncertain Industry
. The 2010 International Conference on APBITM（頁 25-27）. Mainland China.
9.
Liang, Yung-Kuei
, Chi-Ju Lee(2010).
Why Do Consumers Buy Counterfeit Luxury Brands in Taiwan?
. The 2010 International Conference in Management Sciences and Decision Making,. R.O.C.
10.
Liang, Yung-Kuei
, Kao-Shen Lin(2010).
The Impacts of Country of Origin, Country of Manufacture and Price Discount on Purchasing Intention—Product Involvement as A Moderator
. The 2010 International Conference in Management Sciences and Decision Making,. R.O.C.
11.
Liang, Yung-Kuei
, A.W.K. Harzing, A.I. Mockaitis, Zander, L.(2009).
Dont Just Say What You MeanContextualize It
. Academy of Management 2009 Annual Meeting（頁 7-11）. United States of America.
12.
Liang, Yung-Kuei
, A.W.K. Harzing, L. Zander, Mockaitis,A.I.(2009).
Why Do Leaders Do What They Do?
. Academy of International Business 2009 Conference. United States of America.
13.
Liang, Yung-Kuei
, A.W.K. Harzing, A. Mockaitis, Zander, L.(2008).
Getting Closer to the Action: Examining Leaders Behavioral Intent with Globes Leadership Dimensions across 22 Countries
. ANZIBA 2008 Conference (Winner of the all conference best paper award)（頁 2-5）. New Zealand.
14.
Liang, Yung-Kuei
(2008).
Repatriation Assistance, Personality Trait, and Organizational Commitment
. Business & Economics Society International 2008. Switzerland.
15.
Liang, Yung-Kuei
, Harzing, Anne-Wil(2007).
Ranking versus rating: what is the best way to reduce response and language bias in cross-national research?
. ANZIBA 2007 Conference. R.O.C.
16.
Liang, Yung-Kuei
, Harzing, Anne-Will(2007).
Ranking and Rating in Native-Language versus English-Language Questionnaires: A Methodological Comparison
. EIBA 2007 Conference. R.O.C.
17.
Liang, Yung-Kuei
(2007).
Channel Manoeuvring Strategies in Russia
. Academy of Management Proceeding. R.O.C.
18.
Liang, Yung-Kuei
(2007).
The Relationship between Knowledge Sharing through Value Network and Competitive Advantage
. SGBEC proceeding. R.O.C.
19.
Liang, Yung-Kuei
(2007).
Building an Industrial Cluster in an Emerging Economy
. Conference Proceeding by IEA press. R.O.C.
20.
Liang, Yung-Kuei
(2007).
An Examination of the Relation between Branding Strategy and Brand Equity
. B&ESI proceeding. R.O.C.
21.
Liang, Yung-Kuei
(2007).
Organizational Learning within International Joint Ventures
. The Proceedings of The 1st International Financial Planning and CEO Forum. R.O.C.
22.
Liang, Yung-Kuei
(2006).
Organizational Learning and Its Effects: A Social Capital Perspective
. Academy of Management. R.O.C.
23.
Liang, Yung-Kuei
(2006).
Organizational Learning and Its Effects through Launching International Joint Ventures
. Business & Economics International 2006 Conference. R.O.C.
24.
Liang, Yung-Kuei
(2006).
A Subsidiarys Strategic Role, Location Choice, and Clustering Effects
. Global Business and Technology Association. R.O.C.
25.
Liang, Yung-Kuei
(2006).
Knowledge Transfer and Entry Strategy for Transnationals
. the 8th International Conference on Multinational Enterprise. R.O.C.
26.
梁詠貴
（2006）。
跨國企業知識移轉與市場進入策略關係之研究
。第八屆多國籍企業國際學術研討會R.O.C。
27.
Liang, Yung-Kuei
(2005).
Knowledge Integration and New Product Development in MNCs: A Subsidiary Perspective
. Academy of International Business—2005 Conference. R.O.C.
28.
Liang, Yung-Kuei
, Ya-Wen Hsueh(2005).
An Examination of Knowledge Creation and Innovation in International Joint Ventures
. Business & Economics Society International 2005 Conference. R.O.C.
29.
Liang, Yung-Kuei
(2004).
An Investigation into Knowledge Sharing Across Cultures
. Proceedings AIB 2004, p. 164（頁 164）. R.O.C.
30.
Liang, Yung-Kuei
(2004).
Market Entry Strategy and Knowledge Transfer for Transnational Corporations
. Global Business and Technology Association 2004 Conference. South Africa.
31.
Liang, Yung-Kuei
, A.W., Harzing(2003).
The Use of English Questionnaires in Cross-National Research: Does Cultural Accommodation Obscure National Differences?
. Conference Proceedings of the ANZIBA Annual Meeting. New Zealand.
32.
Liang, Yung-Kuei
(2003).
An Examination of Early Internationalization: Determinants of Entry Mode and Its Effects
. Proceedings AIB 2003（頁 105）. R.O.C.
33.
Liang, Yung-Kuei
(2003).
Partner Choice and Performance of International Strategic Alliance: A Cross-cultural View
. Twelfth Annual World Business Congress. Canada.
34.
Liang, Yung-Kuei
, Miao-Que Lin(2003).
A Comparatine Study of Asia Strategy; Wal-Mart vs. Carrefour.
. The 7th International Conference Proceeding on Global Business & Economic Development. R.O.C.
35.
Liang, Yung-Kuei
, Miao-Que Lin(2003).
A Longitudinal Study of Entry Mode Choices: Taiwans Investment Experiences in China
. The 7th International Conference Proceeding on Global Business & Economic Development. R.O.C.
36.
Liang, Yung-Kuei
(2003).
International Merger & Acquisition and Competitive Advantage: A Cross-Cultural Perspective
. The 6th International Conference on Creative Teaching. R.O.C.
37.
Liang, Yung-Kuei
(2002).
An Exploration into The Growth of High-Tech Companies: Its Cause and Path
. Proceedings of 2002 AIB Southeast Asia and Australia Regional Conference（頁 1-17）. R.O.C.
38.
Liang, Yung-Kuei
(2001).
Product/Market Straregies and Financial Performance
. The 9th Annual Strategic Thinkers Conference Proceedings,New Zealand Strategic Management Society（頁 33-40）. New Zealand.
專書
1.丁文拯、
梁詠貴
（2007）。
管理會計：代理理論與系統思考之運用
。雙葉書廊。