基本資料：

  • 姓名：孫碧娟
  • Email：pcsun@ttu.edu.tw
  • 單位系所/職稱：
  • 事業經營學系 教授

期刊論文：

  • 1. Hsien-Long Huang, Li-Keng Cheng, Pi‑Chuan Sun, Szu‑Jung Chou(2021). The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderati. International Journal of Social Robotics, 13(1), 1-13. SCIE(SCI)
  • 2. Hsien-Long Huang, Li-Keng Cheng, Pi-Chuan Sun, Yi Shiuan Jiang, Hsin Hua Lin(2021). Relationship among social tactics, job embeddedness, and affective commitment in newcomers: the moderating effect of workplace spirituality. Journal of Management & Organization, doi:10.1017/jmo.2021(doi:10.1017/jmo.2021), 1-21. SSCI
  • 3. 1Pi-Chuan Sun, Hsueh-Mei Wang, Hsien-Long Huang, Chien-Wei Ho(2020). Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives. Energy & Environment, 1(31), 21-39. SSCI
  • 4.孫碧娟、黃憲隆、王雪梅、何建韋（2019）。品牌重定位與經營績效之間的關係：轉換型領導所扮演的角色," , 第19 卷 第1 期，2019 年2月19日。台灣管理學刊，19(1)，17-30。
  • 5. Pi-Chuan Sun, Hsueh-Mei Wang, Hsien-Long Huang, Chien-Wei Ho(2018). Consumer attitude andpurchase intention toward rooftop photovoltaic installation:. Energy & Environment, 31(1).
  • 6. Pi-Chuan Sun, Fu-Tien, Pan, Chien-Wei, Ho(2016). Does Motivating Language Matter in Leader-Subordinate Communication?. Chinese Journal of Communications, 9(3), 264-282. SSCI
  • 7. Pi-Chuan Sun, Huei-Shan Lee, Yen-Ting Wu(2016). Does Brands Experience Matter for Mobile Communication Devices -The Roles of Satisfaction and Affective Commitment". International Journal of Mobile Communication, 14(4), 371-386. SSCI
  • 8. Pi-Chuan Sun, Huang, Hsien-Lo, Chu, Fang-Yi(2015). Factors instead of demographic characteristics related to nutrition label use. British Food Journal, 117(12), 3024-3038. SCIE(SCI)
  • 9. Pi-Chuan Sun, Huei-Shan Lee, Tzong-Shyuan Chen(2015). Analysis of the Relationship between Household Life Cycle and Tourism Expenditure in Taiwan - Application of the Infrequency of Purchase Model. Tourism Economics, 21(5), 1015–1033. SSCI
  • 10. Pi-Chuan Sun, Huei-Shan Lee, Tzong-Shyuan Chen, Ying-Jie Jhu(2015). The effects of avator on trust of female online consumer: consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99-118. EI
  • 11. Pi-Chuan Sun, Fu-Tien, Pan, Pi-Chu Wu, Ching-Chuan Kuo(2014). AN EMPIRICAL STUDY OF B2B RELATIONSHIP VALUE– OFFERING TYPE AS A MODERATOR. Journal of Business Studies Quarterly, 4(4).
  • 12. Pi-Chuan Sun, Yu-Chung Tsao, Lu-Wen Liao(2013). Dynamic Decision-Making for an Inventory System with Time-Varying Demand. Mathematical and Computer Modelling of Dynamical Systems, 19(5), 401-416. SCIE(SCI)
  • 13. Pi-Chuan Sun, Wan-Ju Hsu, Kuang-Cheng Wang(2012). Enhancing the Commitment To Service Quality through Developmental and Rewarding Systems：CSQ Consistency as a Moderator. International Journal of Human Resource Management, 1(1). SSCI
  • 14. Pi-Chuan Sun, Hsu-Ping Chen, Kuang-cheng Wang(2012). Ethical Evaluation by Consumers: The Role of Product Harm and Disclosure. British Food Journal, 114(1), 54-69. SCIE(SCI)
  • 15. Pi-Chuan Sun(2010). Differentiating high involved product by trivial attribute for product line extension strategy. European Journal of Marketing, 44. SSCI
  • 16. Pi-Chuan Sun, Chia-Min Lin(2010). Building customer trust and loyalty: an empirical study in a etailing context. The Service Industries Journal, 30(9). SSCI
  • 17. Pi-Chuan Sun, Chia-Min Lin(2009). Building customer trust and loyalty-an empirical study in retailing context. The Service Industries Journal, 30. SSCI
  • 18.孫碧娟、林晏如、陳旭屏（2008）。成熟產業中信任與關係持續之研究。行銷研究，2008。
  • 19.孫碧娟、蔡博宸（2006）。買賣關係中信任之前置因素與結果－台灣電信產業之實證研究。行銷評論，3(3)。
  • 20.孫碧娟（2005）。佈局與協調:中國大陸子公司在台商的國際網路上所扮演的角色。『創新與管理』，2(1)。

研討會論文

  • 1.黃憲隆、成力庚、孫碧娟、周思蓉（2019）。旅館服務機器人使用意圖研究。2019 International Conference on Technologies and Applications of Artificial Intelligence (TAAI)R.O.C。
  • 2. Hsien-Long Huang, Pi-Chuan Sun, Szu-Jung Chou(2019). HOW THE ANTHROPOMORPHIC APPEARANCE, THE AUTONOMY, AND PERCEIVED THREAT INFLUENCE THE NEGATIVE ATTITUDE AND USAGE INTENTION OF HOTEL SERVICE ROBOT , Ap. International Conference on Internet Studies. Japan.
  • 3. Hsien-Long Huang, Pi-Chuan Sun, Szu-Jung Chou(2019). HOW THE ANTHROPOMORPHIC APPEARANCE, THE AUTONOMY, AND PERCEIVED THREAT INFLUENCE THE NEGATIVE ATTITU. International Conference on Internet Studies,April 6-8, 2019, Nagoya, Japan. Japan.
  • 4. Pi-Chuan Sun, Yu-Han Cheng, Hsiao-Hsuan Chang, Jia-Xuan Deng, Kuang-Cheng Wang(2017). FACTORS AFFECTING TURNOVER INTENTION OF NEWCOMERS: AN EXAMPLE FROM BANK INDUSTRY IN TAIWAN. BAI 2017. R.O.C.
  • 5. Pi-Chuan Sun, Dai Omote, Wen Szetu(2016). CROSS CULTURE COMPARISON OF CUSTOMER EXPERTISE, PARTICIPATION, PARTICIPATION ENJOYMENT AND LOYALTY. BAI 2016. United States of America.
  • 6. Pi-Chuan Sun, Chun-Ming Huang, Kuang-Cheng Wang, Yi Shiuan Jiang(2016). THE EFFECT OF ORGANIZATIONAL JUSTICE ON DEVIANT BEHAVIOR AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ─THE MEDIATING ROLE OF PSYCHOLOGICAL CONTRACT BREACH. BAI 2016. United States of America.
  • 7. Pi-Chuan Sun, Hsien-Long Huang, Hsien-Long Huang(2015). CHINESE BUYING LUXURY COUNTERFEITS BEHAVIOR: THE ROLE OF SOCIAL INFLUENCE AND PERSONAL GRATIFICATION IN FORMING ATTITUDES AND PURCHASE INTENTION. ISER-ICSIM2015. United States of America.
  • 8. Pi-Chuan Sun, Hsien-Long Huang, Sheng-Chieh Lin(2015). Comparing The Effects Of Transformational And Authentic Leadership From The Perspective Of Trust. ICEMSS. United States of America.
  • 9. Pi-Chuan Sun, Pei-Hua Chung, Yu-Lun Tsai(2015). THE RELATIONSHIPS AMONG SELF-CONGRUITY, EMOTIONAL BRAND ATTACHMEN, CUSTOMER SATISFACTION AND REPURCHASE INTENTION. BAI 2015. United States of America.
  • 10. Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng, Kuang-Cheng Wang(2015). THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE. BAI 2015. United States of America.
  • 11. Kuang-cheng Wang, Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng(2015). THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE. BAI 2015, proceeding. R.O.C.
  • 12. Pi-Chuan Sun, Yen-Ting Wu, An-Yi Wang(2014). EFFECT OF BRAND EXPERIENCE ON LOYALTY: THE ROLE OF SATISFACTION AND AFFECTIVE COMMITMENT. BAI international conference, 2014 Osaka. Japan.
  • 13. Pi-Chuan Sun, Chun-Ming Huang, Dai Omote, Sheng-Chieh Lin(2014). HE EFFECTS OF LEADERSHIP STYLES ON TRUST, AFFECTIVE COMMITMENT AND PERFORMANCE. BAI international Conference 2014, Osaka. Japan.
  • 14. Pi-Chuan Sun, Huei-Shan Lee, Tzong-Shyuan Chen(2014). A Study on the Values of Design Industry from the Perspectives of Consumers’ Perceived Quality, Perceived Risks and Willingness to Pay by Citing Examples from Accessory Design. International Symposium on Computer, Consumer and Control, 2014. United States of America.
  • 15. Pi-Chuan Sun, Kuan-Cheng Wu, Yen-Wen Fan(2014). DO TRUST AND PERCEIVED VALUE MATTER WHEN USING FACEBOOK AS AN ADVERTISING TOOL. ICMS2014 , TAIPEI. R.O.C.
  • 16. Pi-Chuan Sun, Fu-Tien Pan, Chi-Chuan Wu, Wei-Lun Hsu(2013). THE EXPLORATION BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY - TWO MEDIATORS: BRAND IMAGE AND CUSTOMER SATISFACTION. ICMS2013 at Hong Kong. Hong Kong.
  • 17. Pi-Chuan Sun, Huei-Shan Lee, Tzong-Shyuan Chen, Ying-Jie Jhu(2013). THE EFFECTS OF AVATAR ON ONLINE CONSUMER TRUST AND PURCHASE INTENTION:THE MODERATING EFFECT OF CONSUMER KNOWLEDGE. International Conference on Markeeting Studies, ICMS2013 at Hong Kong. Hong Kong.
  • 18. Pi-Chusn Sun, Kuan-Cheng Wu, Wei-Ting Lin, Fang-Yi Chu(2013). AN EMPIRICAL STUDY ON FACEBOOK’S ADVERTISING EFFECTS. BAI2013, International Conference of Business and Information, Bali, Indonesia on 07-09 July 2013. Indonesia.
  • 19. Pi-Chuan Sun, Min Ta Lin, Pei Hua Chung, Ya Fang Huang(2013). A CROSS-CULTURE STUDY ON CONSUMER ATTITUDE OF BUYING LUXURY COUNTERFEITS - A COMPARISON BETWEEN TAIWAN AND SHANGHAI. BAI 2013 International Conference on Business and Information. United States of America.
  • 20.孫碧娟、呂佳和、許婉如、劉晏伶（2008）。激勵語言對組織公民與工作績效之影響-以內在激勵為中介變數。International Conference on Accounting and Information TechnologyUnited States of America。

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