基本資料：

  • 姓名：林南宏
  • Email：nhlin@ttu.edu.tw
  • 單位系所/職稱：
  • 事業經營學系 副教授

期刊論文：

  • 1.徐倩玉、林南宏（2023）。持續使用人力資源管理資訊系統的前因模式-一個PLS方法的應用。北商學報，(第42期)，p. 57-99。
  • 2.林南宏、翁明輝（2022）。關係利益和企業形象對 滿意度、信任及顧客關係績效的影響 一個 PLS 法的 IPMA 應用。量化分析與研究，第1卷(第1期)，1-32。
  • 3.林南宏、江鈺涵（2021）。探討金融服務業員工離職傾向的前因-一個因果模型。北商學報，(第38期)，第 49-79 頁。
  • 4.林南宏、吳秋蓮（2019）。知覺價值和售後服務對滿意度、承諾及顧客關係績效的影響-空調產業的實證結果。北商學報，3(36)，41 - 68。
  • 5.林南宏、王舒仙（2019）。盜版電子書下載意圖之前因及其對合法電子書購買意圖影響之研究。台北大學企業管理學報，44(2)，31 - 65。
  • 6.林南宏、林建宏（2018）。松翰科技: 策略定位創造新產品的競爭優勢。大同學報，(第33期)，頁165-177。
  • 7.林南宏（2018）。顧客導向和銷售導向對滿意度、信任及顧客關係績效的影響-銀行業的實證結果。北商學報，(34)。
  • 8.林南宏、陳怡文（2018）。盜版或購買？以計畫行為理論延伸探討盜版音樂倫理效能與偶像崇拜的干擾效果。中原企管評論，16(1)。
  • 9.林南宏、彭晨毓（2017）。銀行業財富管理業務提升顧客滿意度及信任的前因及結果之研究。大同學報，(第32期)，頁15-31。
  • 10.林南宏、胡珈瑄（2017）。線上使用者匿名傾向的前因及結果。商略學報，9卷(1期)，017-036。
  • 11.林南宏、林秀娟（2016）。體驗式健康教育課程發展因素之研究。大同學報，(31)。
  • 12.林南宏、蔡明真、王蘭薰（2016）。關係行銷對消費者態度與行為意向的影響─網路產品類型的干擾效果。電子商務研究，14(1)，37-61。
  • 13.林南宏、蔡承璋、宋欣鴻、王蘭薰（2016）。關係品質在銀行業應用的前因及其對態度忠誠與行為忠誠之競爭模型的比較性研究。輔仁管理評論，23(1)，73-104。
  • 14.林南宏、范清永、陳顗淋、王蘭薰（2015）。建立自有品牌－電子零件通路商使用自有品牌的評估。管理研究學報，14(1)，23-63。
  • 15. Nan-Hong Lin, I-Chun Chung(2013). Relationship Marketing’s Impact on Relationship Quality and E-Loyalty. Journal of e-Business (TSSCI), 15(1), 1-34. TSSCI
  • 16.林南宏、陳慧娟、吳心怡、廖婉芬（2011）。關係品質在銀行業應用的前因及結果。行銷評論，8(1)，91-124。
  • 17.林南宏、何幸庭（2009）。顧客價值與顧客關係管理績效之研究：來自台灣銀行業的顧客觀點。顧客滿意學刊，5(2)，1-36。
  • 18. Nan-Hong Lin, Wen-Chun Tseng, Yu-Chung Hung, David C. Yen(2009). Making Customer Relationship Management Work: Evidence from the Banking Industry in Taiwan. The Service Industries Journal (SSCI), 29(9), 1183-1197. SSCI
  • 19. Nan-Hong Lin, Bih-Shya Lin(2007). THE EFFECT OF BRAND IMAGE AND PRODUCT KNOWLEDGE ON PURCHASE INTENTION MODERATED BY PRICE DISCOUNT. Journal of International Management Studies, 2(2), 121-132.
  • 20.林南宏、王文正、邱聖媛、鍾怡君（2007）。產品知識及品牌形象對購買意願的影響－產品類別的干擾效果。行銷評論，4(4)，481-504。
  • 21.林南宏、何慶煌（2007）。創業精神與經濟指標的關聯性研究：來自1996~2005的實證分析。創業管理研究，2(4)，113-142。
  • 22. Nan-Hong Lin, Shu-Cheng Ma, Lan-Hsun Wang(2006). How to Effectively Carry Out a Balanced Scorecard-Evidence from One Bank. Journal of Global Business Management, 2(3), 151-160.
  • 23. Nan-Hong Lin, Gau-Chin Lin, Wan-Fen Liao(2006). The Application of Database Marketing in Commercial Bank’s Operation and Management-Evidence from A Bank’s Consumer Banking Group. The Journal of Human Resources and Adult Learning, 2(2), 117-126.

研討會論文

  • 1.林南宏、何家敏（2023）。公司聲譽、期望符合對滿意度、信任及顧客關係績效的影響-華語教學機構的實證研究。2023第十八屆中華商管科技學會年會暨學術研討會R.O.C。
  • 2. Nan-Hong Lin, Yu-Shan Li(2020). Factors Affecting Instagram Stickiness from the Perspective of Social Capital Theory: Privacy Concerns as a Moderator. 2020 International Conference on Partial Least Squares Structural Equation Modeling（頁 p. XX）. Mainland China.
  • 3. Nan-Hong Lin, Yi-Chen Tsai, Kai-Wen Wu(2019). Effects of The Surrogate Website’s Design Quality, Transaction Costs, and Shopping Value on Online Customer Relationship Performance. IAM2019S in Hiroshima, Japan. Japan.
  • 4. Nan-Hong Lin, Meng-Shiuan Lee, You-Yu Chen, Yu-Shan Li(2018). THE STUDY ON THE ANTECEDENT AND CONSEQUENT VARIABLES OF CUSTOMER SATISFACTION IN HAIRDRESSING INDUSTRY - THE MEDIATION EFFECT OF CORPORATE IMAGE. International Conference on INTERNET STUDIES (NETs 2018), SunPort Hall, Takamatsu, Japan. Japan.
  • 5.林南宏（2018）。盜版電子書下載意圖之前因及其對合法電子書購買意圖影響之研究。2018第20屆科際整合管理研討會R.O.C。
  • 6.林南宏（2018）。關係品質在電信業應用的前因及其對態度忠誠與行為忠誠之競爭模型的比較性研究。2018年TIIBS第七屆商學與管理學術研討會R.O.C。
  • 7.林南宏、曾家瑜、邱鈺婷（2017）。顧客導向和銷售導向對滿意度、信任及顧客關係績效的影響-銀行業的實證研究。2017北商大學術論壇-國際經營與管理實務研討會（頁 p.65）。R.O.C。
  • 8. Nan-Hong Lin, Han-Chang Chuang, Yi-Chen Tsai, Meng-Shiuan Lee(2017). The Underlying Influences of Consumers Trust in the Brand and the Link to the Brand Loyalty – A Comparative Study between Germany and Taiwan. 2017 International Conference on Business and Information（頁 p.39）. Japan.
  • 9. Nan-Hong Lin, Han-Chang Chuang, Yi-Chen Tsai, Meng-Shiuan Lee(2017). The Underlying Influences of Consumers Trust in the Brand and the Link to the Brand Loyalty – A Comparative Study between Germany and Taiwan. 2017 International Conference on Business and Information (BAI 2017), International Conference Cente. R.O.C.
  • 10. Nan-Hong Lin, Yu-Chung Hung, Fan-Jhen Su(2016). Constructing the Maturity Model of Information Security for the Banking Industry of Taiwan. 2016 International Conference on Business and Information (BAI 2016), Nagoya Congress Center, Nagoya. Japan.
  • 11. Nan-Hong Lin, Han Yu, Ya-Han Lin(2016). The Effect of Service Quality on Repurchase Intention in A Multiple Mediator Model. 2016 International Conference on Business and Information (BAI 2016), Nagoya Congress Center, Nagoya. Japan.
  • 12. Nan-Hong Lin, Shin-Hung Sung, Fan-Jhen Su(2015). APPLYING THE THEORY OF INNOVATION RESISTANCE TO UNDERSTAND WHY CUSTOMERS RESIST TO ADOPT ELECTRONIC BILLS ¢w THE MODERATING EFFECTS OF PREMIUM, SELF-EFFICACY, AND ENVIRONMENTAL CONSCIOUSNESS. Forty-Fourth Annual Meeting of WDSI, Westin Maui Resort & Spa, Lahaina, Hawaii. United States of America.
  • 13. Nan-Hong Lin, Yu-Chung Hung, Jai-Hsiang Cheng(2015). Exploring Data Risk and Information Technology Governance in the Cloud Computing Environment for Taiwans Banking Industry. Forty-Fourth Annual Meeting of WDSI, Westin Maui Resort & Spa, Lahaina, Hawaii. United States of America.
  • 14. Nan-Hong Lin, Yu-Chung Hung, Po-Sen Hwang, Wen-Chi Chen, Fu-Yun Liu(2014). ASSOCIATION AMONG INFORMATION SECURITY EVALUATION, INFORMATION LITERACY AND INFORMATION ETHICS: EVIDENCES FROM TAIWAN’S BANKING INDUSTRY. The International Workshop of Information Technology and Internet Finance (IWITIF 2014),Chengdu, Chi. Mainland China.
  • 15. Nan-Hong Lin, Yi-Lin Chen, Han Yu, Lan-Hsun Wang(2014). A Study of the Impact of Salespersons’ Capacity in Telecommunication Industry on Relationship Quality and Customer-based Customer-relationship-management PerformanceTaking Small and Medium-sized Enterprises as Examples. BAI 2014 (International Conference on Business and Information), Osaka International House Foundatio. Japan.
  • 16. Nan-Hong Lin, Kai-Wei Chen, Chang-Cheng Tsai, Jai-Hsiang Cheng(2013). THE ANTECEDENTS OF USING SOCIAL NETWORKING SITES :TAKING FACEBOOK AS AN EXAMPLE. BAI 2013 (International Conference on Business and Information), Grand Hyatt Bali, Indonesia. Indonesia.
  • 17. Nan-Hong Lin, Hsin-Ping Yang, Kai-Wei Chen, Guo-Hao Li, Yi-Ling Chen(2012). A STUDY OF ONLINE SHOPPING WEBSITE DESIGN QUALITY AND CUSTOMER RELATIONSHIP MANAGEMENT PERFORMANCE. BAI 2012 (International Conference on Business and Information), Renaissance Sapporo Hotel, Japan. Japan.
  • 18.林南宏、胡珈瑄、杨昕屏（2011）。在线使用者匿名倾向的前因及结果。The 2nd Intl Conference on Engineering and Business Management (EBM 2011), Wuhan, ChinaMainland China。
  • 19.林南宏、林秀娟、邱宜婷（2010）。影響體驗式健康教育課程發展因素之研究-體驗行銷模型的應用。International Conference on Accounting and Information Technology(ICAIT 2010), National Chung Cheng R.O.C。
  • 20. Nan-Hong Lin, Pei-Chun Pan, Hui-Chuan Chen(2010). A STUDY ON THE MENTORING RELATIONSHIP BETWEEN MASTER’S STUDENTS AND ADVISORS－THE EFFECTS ON LEARNING SATISFACTION, AFFECTION INTERFLOW, AND CAREER COUNSELING. International Conference on Business and Information (BAI2010), Kitakyushu, Japan. Japan.
  • 21. Nan-Hong Lin, Yu-Han Chiang(2009). A STUDY OF THE RELATIONSHIP BETWEEN ORGANIZATIONAL CHANGE PERCEPTIONS AND TURNOVER INTENTION IN THE FINANCIAL INDUSTRY ─ THE MEDIATING EFFECTS OF JOB. International Conference on Business and Information (BAI2009), Kuala Lumpur, Malaysia. Malaysia.
  • 22. Nan-Hong Lin, Der-Ren Hao, Pei-Chun Pan(2008). BRACING FOR DYNAMICS WITH CALMNESS—A STUDY OF COMPANIES PURSUING INDUSTRIAL COMPETITIVE ADVANTAGES BY APPLYING STRATEGIES OF DIFFERENTIATION. the International Conference on Accounting and Information Technology (ICAIT 2008), NTSEC, Taipei. R.O.C.
  • 23. Nan-Hong Lin, I-Chun Chung(2008). THE IMPACTS OF RELATIONSHIP MARKETING ON RELATIONSHIP QUALITY AND E-LOYALTY ─ TAKING INTERNET-BASED SEARCH-EXPERIENCE-CREDENCE PRODUCTS AS AN EXAMPLE. International Conference on Business and Information (BAI2008), Seoul, South Korea. Republic of Korea.
  • 24. Nan-Hong Lin, Shang-Yuan Chiu(2008). The Role Played by Relationship Marketing and Relationship Quality on the Customer Relationship Management-Evidence from the Car Rental Industry in Ta. the 17th International Conference on Management of Technology (IAMOT2008), DICEC, Dubai, UAE. United Arab Emirates.
  • 25. Nan-Hong Lin, Bih-Shya Lin(2007). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. 2007 ACME Conference in Harrah’s Hotel, Las Vegas, Nevada, USA. United States of America.
  • 26. Nan-Hong Lin, Chung-Jun Hu, I-Chun Chung(2007). Some Practical Issues on the Application of Trust Institution to Personal Property Planning. International Conference on Accounting and Information Technology 2007, Hong Kong. Hong Kong.
  • 27. Nan-Hong Lin, Wen-Chun Tseng(2006). A RESEARCH INTO THE RELATIONSHIP BETWEEN CUSTOMER VALUE AND PERFORMANCE OF CUSTOMER RELATIONSHIP MANAGEMENT- BASED ON A PERSONAL BANKING DEPARTMENT OF. 2006 International Conference on Business and Information (BAI 2006), Pan Pacific Hotel, Singapore. Singapore.
  • 28. Nan-Hong Lin, Wen-ling Deng(2005). A Case Study on Brand Loyalty for the Purchase of Self-selective Cosmetics. The 1st International Conference on Information Management and Business (IMB 2005), Taipei, Taiwan. R.O.C.
  • 29. Nan-Hong Lin(2000). An exploratory study on the relationship between the formation factors and performance in Taiwan U.S. Cooperative Alliances. the Annual Meeting of the SOUTHWESTERN MARKETING ASSOCIATION, San Antonio, TX, USA. United States of America.

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