基本資料：
姓名：
王光正
Email：
kcwang@ttu.edu.tw
單位系所/職稱：
事業經營學系 講師
期刊論文：
1. Pi-Chuan Sun, Wan-Ju Hsu,
Kuang-Cheng Wang
(2012).
Enhancing the Commitment To Service Quality through Developmental and Rewarding Systems：CSQ Consistency as a Moderator
. International Journal of Human Resource Management, 1(1).
SSCI
2. Pi-Chuan Sun, Hsu-Ping Chen,
Kuang-cheng Wang
(2012).
Ethical Evaluation by Consumers: The Role of Product Harm and Disclosure
. British Food Journal, 114(1), 54-69.
SCIE(SCI)
3. Chi-Chuan Wu, Hao-Erl, Yang,
Kuang-Cheng, Wang
(2009).
An empirical analysis of online game service satisfaction and loyalty
. Expert Systems with Applications, 36(2), 1816-1825.
SCIE(SCI)
4.
Kuang-cheng Wang
(1990).
Corporate Economic Objectives in the New Environment: Profit-maximization vs. Satisficing Value-added
. Public Finance Review (財稅研究 ), 22(5).
研討會論文
1. Pi-Chuan Sun, Yu-Han Cheng, Hsiao-Hsuan Chang, Jia-Xuan Deng,
Kuang-Cheng Wang
(2017).
FACTORS AFFECTING TURNOVER INTENTION OF NEWCOMERS: AN EXAMPLE FROM BANK INDUSTRY IN TAIWAN
. BAI 2017. R.O.C.
2. Pi-Chuan Sun, Chun-Ming Huang,
Kuang-Cheng Wang
, Yi Shiuan Jiang(2016).
THE EFFECT OF ORGANIZATIONAL JUSTICE ON DEVIANT BEHAVIOR AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ─THE MEDIATING ROLE OF PSYCHOLOGICAL CONTRACT BREACH
. BAI 2016. United States of America.
3. Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng,
Kuang-Cheng Wang
(2015).
THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE
. BAI 2015. United States of America.
4.
Kuang-cheng Wang
, Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng(2015).
THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE
. BAI 2015, proceeding. R.O.C.
5.
Kuang-cheng Wang
(2007).
A Process View of SWOT Analysis
. ISSS2007 Conference in Tokyo, Japan,. Japan.
6.
Kuang-cheng Wang
, Hao-erl Yang, Chia-wei Hsu(2006).
The Key Factors Affecting Online Game Service Satisfaction and Loyalty
. The 11th Annual International Conference on Industrial Engineering, IJIE 2006,. R.O.C.
7.
Kuang-cheng Wang
(2006).
Corporate Change and Traditional Chinese Medicine
. ISSS2006 Conference in Sonoma, California, USA. United States of America.
8.
Kuang-cheng Wang
(2005).
Business Life Cycles and Five Elements Theory
. ISSS2005 Conference in Cancun, Mexico. Mexico.
9.
Kuang-cheng Wang
(2004).
The Strategic Triangel Model for Alliance Strategies
. ISSS2004 Conference in Asilomar, California, USA. United States of America.
10.
Kuang-cheng Wang
(2002).
The Five Elements Theory in Business Research
. ISSS2002 Conference in Shanghai, China. Mainland China.
專書