期刊論文:

  • 孫碧娟、王光正(2012)。Enhancing the Commitment To Service Quality through Developmental and Rewarding Systems:CSQ Consistency as a Moderator。International Journal of Human Resource Management,1(1),。SSCI
  • 孫碧娟、王光正(2012)。Ethical Evaluation by Consumers: The Role of Product Harm and Disclosure。British Food Journal,114(1),54-69。SCI
  • 吳啟絹、王光正(2009)。An empirical analysis of online game service satisfaction and loyalty。Expert Systems with Applications,36(2),1816-1825。SCI
  • 王光正(1990)。Corporate Economic Objectives in the New Environment: Profit-maximization vs. Satisficing Value-added。Public Finance Review (財稅研究 ),22(5),。

研討會論文

  • 孫碧娟、王光正(2017)。FACTORS AFFECTING TURNOVER INTENTION OF NEWCOMERS: AN EXAMPLE FROM BANK INDUSTRY IN TAIWAN。BAI 2017(頁 )。R.O.C。
  • Pi-Chuan Sun, Chun-Ming Huang, Kuang-Cheng Wang, Yi Shiuan Jiang(2016)。THE EFFECT OF ORGANIZATIONAL JUSTICE ON DEVIANT BEHAVIOR AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ─THE MEDIATING ROLE OF PSYCHOLOGICAL CONTRACT BREACH。BAI 2016(頁 )。United States of America。
  • Pi-Chuan Sun, Ya-Fang Huang, Yu-Han Cheng, Kuang-Cheng Wang(2015)。THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE。BAI 2015(頁 )。United States of America。
  • 王光正、孫碧娟(2015)。THE RELATIONSHIP AMONG BRAND EXPERIENCE, SATICFACTION, COUNTRY-OF-ORIGIN AFFINITY AND LOYALTY-TAKING STARBUCKS COFFEE AS AN EXAMPLE。BAI 2015, proceeding(頁 )。R.O.C。
  • Kuang-cheng Wang(2007)。A Process View of SWOT Analysis。ISSS2007 Conference in Tokyo, Japan,(頁 )。Japan。
  • Kuang-cheng Wang(2006)。Corporate Change and Traditional Chinese Medicine。ISSS2006 Conference in Sonoma, California, USA(頁 )。United States of America。
  • 王光正(2006)。The Key Factors Affecting Online Game Service Satisfaction and Loyalty。The 11th Annual International Conference on Industrial Engineering, IJIE 2006,(頁 )。R.O.C。
  • Kuang-cheng Wang(2005)。Business Life Cycles and Five Elements Theory。ISSS2005 Conference in Cancun, Mexico(頁 )。Mexico。
  • Kuang-cheng Wang(2004)。The Strategic Triangel Model for Alliance Strategies。ISSS2004 Conference in Asilomar, California, USA(頁 )。United States of America。
  • Kuang-cheng Wang(2002)。The Five Elements Theory in Business Research。ISSS2002 Conference in Shanghai, China(頁 )。Mainland China。

專書