基本資料：

  • 姓名：楊浩二
  • Email：heyang@ttu.edu.tw
  • 單位系所/職稱：
  • 事業經營學系 榮譽教授

期刊論文：

  • 1. Hung, Yu-Chung, Yang, Yung-Lu, Yang, Hao-Erl, Chuang, Ya-Hsueh(2011). Factors Affecting the Adoption of E-commerce for the Tourism Industry in Taiwan. Asia Pacific Journal of Tourism Research, 16(1), 105-119.
  • 2. Chi-Chuan Wu, Hao-Erl Yang(2009). Effects of image interactivity technology adoption on e-shoppers behavioural intentions with risk as moderator. Production Planning & Control, 20(4), 370-382. SCIE(SCI)
  • 3. Yang, Hao-erl, Wang, Yung-hsin(2008). The modified theory of planned behavior applied to e-government service acceptance. International Journal of Services Sciences, 1(2), 115-126.
  • 4. Hao-erl Yang, Feng-shii Tsai(2007). General E-S-Qual Scales Applied to Websites Satisfaction and Loyalty Model. Communications of the IIMA, 7, 115-126.
  • 5. Hao-erl Yang(2007). Assessing the Effects of E-quality and E-satisfaction on Website Loyalty. International Journal of Mathematics and Computers in Simulations, 1(3), 288-294.
  • 6.楊珮華、楊浩二（2007）。高等教育行政服務品質衡量。研究與發展管理 (上海 復旦大學)，19，328-337。
  • 7. Hao-erl Yang, Kun-huang Yeh(2006). The roles of service quality and mediating factors in a customer behavioural intentions model. Int. J. Services Operations and Informatics, 1(1/2), 38-53. EI
  • 8. Ming-feng Yeh, Hao-erl Yang, Chia-ting Chang(2006). GreyART Network for Financial Distress Prediction Problem. Journal of Grey System, 9(1), 43-50.

研討會論文

  • 1. Yang, Hao-Erl, Lin, Su-Wan(2011). The Factors Influencing on the Repurchase Intentions in the Online Group Buying Environment. Proceedings of 2011 International Conference on e-Commerce, e-Administration, e-Society, e-Education（頁 196-212）. United States of America.
  • 2. Ai-Chueh Chang, Hao-Erl Yang(2010). Factors Influencing Destination Image Formation with Their Impacts on Behabioral Intentions. Proceedings of 2010 Intl Conference on Technology Innovation and Industrial Management June 16-18. Thailand.
  • 3. Hao-Erl Yang, Wei-Jen Cheng, Jia-Ying Chan, Bo-Chuan Pan, Chia-Shing Chen(2010). Applying an Extended E-S-Qual Scale to Assess the Effects of E-service Quality on Online Loyalty with Customer Satisfaction and Perceived Value as Mediators. Proceedings of The 9th WSEAS International Conference on APPLIED COMPUTER and APPLIED COMPUTATIONAL （頁 55-59）. Mainland China.
  • 4. Hao-Erl Yang, Kuan-Hsun Peng(2009). Assessing the Effects of Service Recovery and Perceived Justice on Customer Satisfaction with SEM. Intl Conference on Management and Service Science IEEE MASS(EMS/ISM) 2009. Mainland China.
  • 5. Chiu, Chun-Chin, Yang, Hao-Erl, Lo, Ching-Wen(2009). Chinese travelers’ perceptions of product packaging design. ITB 50th Anniversary International Conference on Arts and Design Research. Indonesia.
  • 6. Shih-Chih Chen, Huei-Huang Chen, Hao-erl Yang(2008). Towards an Understanding of the Relationship between Satisfaction and Continued Behavioral Intention to Use Automotive Telematics. Proc. of Management International Conference 2008. Spain.
  • 7. Hao-erl Yang, Wei-kun Huang(2008). Assessing the effects of perceived quality and value with SEM in a web-based tourism service environment. Proc. of the 2th ITSA Bi-annnual Conference "Globalization, Tourism & Development: Mega Events and U（頁 197-205）. Mainland China.
  • 8. Hao-Erl Yang, Chia-Hao Kuo(2008). Assessing Management Performance of Photovoltaic Industry With AHP and DEA. Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008, Taipei,. R.O.C.
  • 9. Hao-erl Yang(2008). Assessing the Effects of E-quality and E-satisfaction on Website Loyalty. 7th WSEAS Int. Conf. on Applied Computer & Applied Computational Science (ACACOS08)（頁 69-74）. Mainland China.
  • 10.楊浩二、黃文慧（2008）。金錢象徵意義對於線上購買意願之影響。Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008R.O.C。
  • 11.楊浩二、薛湛（2008）。奢華品牌知覺對購買意願效果之研究。Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008R.O.C。
  • 12.楊浩二、陳佳興（2008）。應用E-S-Qual量表探討線上服務品質對忠誠度之影響。Proc. of the International Conference on Accounting and Information Technology (ICAIT) 2008R.O.C。
  • 13.楊珮華、楊浩二（2007）。高等教育行政服務品質衡量。2007年「華人組織與管理學術研討新世紀的管理與趨勢研討會」Mainland China。
  • 14.林漢昌、楊浩二（2007）。人格特質與價格知覺對品牌轉換影響之實證研究。會計與資訊科技國際研討會(ICAIT 2007), 香港Hong Kong。
  • 15. Hao-erl Yang, Feng-shii Tsai(2007). General E-S-Qual Scales Applied to Websites Satisfaction and Loyalty Model. The 18th Annual Conference International Information Management Association. Mainland China.
  • 16. Yang Hao-erl, Huang Yu-ying(2007). Effects of Telepresence, Experiential Value, and Satisfaction on Online Behavioral Intentions. Proceedings of the 5th International Symposium on Management of Technology(CD), Hangzhou, China（頁 1643-1647）. Mainland China.
  • 17. Yang Hao-erl, Wang Yung-hsin(2007). The modified theory of planned behavior applied to e-government service acceptance. Proceedings of the First International Conference on Management Innovation, Shanghai, China（頁 188-192）. Mainland China.
  • 18. Yong-Lu Yang, Hao-Erl Yang, Yu-Chung Hung, Ya-Hsueh Chuang(2007). Decision Factors Affecting the Adoption of E-commerce for the Taiwanese Tourism Industry. 2007 International Conference on Accounting and Information Technology. Hong Kong.
  • 19. Yu-Ying Huang, Hao-Erl Yang(2007). The effects of image interactivity technology on online consumer behavior. Proceedings of 2007 ICAIT conference（頁 225-228）. Hong Kong.
  • 20. Hao-erl Yang, Kuang-cheng Wang, Chia-wei Hsu(2006). The Key Factors Affecting Online Game Service Satisfaction and Loyalty. The 11th Annual International Conference on Industrial Engineering, IJIE 2006（頁 611-618）. Japan.
  • 21. Lin Tzyy-wen, Yang Hao-erl(2006). Female Consumer Behavior in a Banking Environment. 2006 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI). Mainland China.
  • 22. Ming-Feng Yeh, Chia-Ting Chang, Hao-Erl Yang(2006). GreyART Financial Distress Prediction Model. INFORMS Hong Kong International 2006. Hong Kong.
  • 23. Yang Hao-erl, Shih-hsuan Lin(2006). The role of customer satisfaction in an online shopping environment. IAMOT 2006: 15th International Conference on Management of Technology. Mainland China.
  • 24. Kun-huang Yeh, Shih-hong Lin, Hao-erl Yang(2005). The Influence of Time-based Manufacturing and Mass Customization Practices on Value to the Customer. 2005 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI). Mainland China.
  • 25. Hao-erl Yang, Kun-huang Yeh(2005). The Effects of Service Quality in an Integrated Model of Behavioral Intentions. 2005 IEEE International Conference on Service Operations and Logistics, and Informatics(SOLI). Mainland China.
  • 26. Yu-chung Hung, Hao-erl Yang, Ching-hung Hsiao, Yung-lu Yang(2004). A study of behavioral intention for mobile commerce using technology acceptance model. The fourth international conference on electronic business（頁 732-736）. Mainland China.

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