基本資料：
姓名：
林淑媛
Email：
shuyuan@ttu.edu.tw
單位系所/職稱：
媒體設計學系 助理教授
期刊論文：
1. Chao Gu,
Shuyuan Lin
, Jie Sun, Chun Yang, Jiangjie Chen, Qianling Jiang, Wei Miao, Wei Wei(2022).
What do users care about? Research on user behavior of mobile interactive video advertising
. Heliyon, 8(10).
SCIE(SCI)
2.
林淑媛
、韋偉、顧超（2020）。
手機互動影片廣告構面關係的定性探索
。創意與設計，(5)，21-27。
3.
Lin, S. Y.
(2012).
The influence of packaging-design benefits on brand equity: Discussion from packaging design experts’ view.
. Bulletin of Japanese Society for the Science of Design, 58(5).
研討會論文
1.洪瑾彤、
林淑媛
（2023）。
AR互動包裝設計對於品牌形象與廣告效果之影響模式研究
。2023 跨域創新設計整合國際研討會R.O.C。
2.古蕙甄、
林淑媛
（2023）。
流浪動物志工服務設計APP之使用者需求初探
。ICIDD2023創新數位設計國際學術研討會人工智慧與設計的再脈絡化研討會R.O.C。
3.黃臣鴻、
林淑媛
、陳明秀（2020）。
擴增實境立體繪本之輔助教材設計與開發
。第十八屆管理學術國際研討會暨2020台灣數位媒體設計研討會R.O.C。
4. Chao Gu,
Shu-Yuan Lin
(2019).
An Exploration on List of Dimensions and Relation Schema of Mobile Interactive Video Advertising.
. the International Conference on Research in Social Science & Humanities (ICRSSH). United Kingdom.
5. Yu-Ting Cheng,
Shu-Yuan Lin
(2018).
An Investigation of the Forms and Design Standards of Interactive Website Advertising
. the International Conference on Applied System Innovation (ICASI 2018). Japan.
6.
Shu-Yuan Lin
, Tung-Chin Chou(2018).
A Relationship Model that Illustrates the Effect of Humorous Packaging Designs on Brand Awareness and Brand Attitude.
. 2018 : 20th International Conference on Communication, Visual Arts and Design. Canada.
7.
Lin, S. Y.
(2016).
Study on Decision-Making Model of Students in Digital Media Design Department to Study in Graduate Schools by Ethnographic Decision Tree ModelStudy on Decision-Making Model of Students in Digital Media Design Department to Study in Graduate Schools by Ethnographic Decision Tree Model
. International Conference on Applied System Innovation. Japan.
8.
Lin, S. Y.
(2015).
The Influence of Consumer Foods Packaging Design Effects on Brand Association
. the International Conference on Applied System Innovation (ICASI 2015). Japan.
9.
Lin, S. Y.
(2014).
A Model for the Influence of Packaging Design Effects on the Evaluation of Brand Association.
. the Eighth International Conference on Design Principles and Practices. Canada.
10.
Lin, S. Y.
, Yen, J.(2011).
Primary study on influence of food packaging design effects on brand association from consumers views.
. the 4th World Conference on Design Research. Netherlands.
11.
Lin, S. Y.
, Yen, J.(2010).
A study of the effects of packaging visual design on brand equity and relevant variables.
. the Fourth International Conference on Design Principles and Practices. United States of America.
專書