基本資料:
姓名:
陳美芳
Email:
mfchen@ttu.edu.tw
單位系所/職稱:
事業經營學系 教授
期刊論文:
1.
Chen, Mei-Fang
(2024).
Integrating the value–belief–norm model and the theory of planned behavior for explaining consumers’ purchase intention of suboptimal food
. British Food Journal, 126(9), 3483-3504.
SCIE(SCI)
2.
Chen, Mei-Fang
(2024).
Consumer food choice motives and willingness to try plant-based meat: moderating effect of meat attachment
. British Food Journal, 126((3)), 1301-1324..
SCIE(SCI)
3.
Chen, Mei-Fang
(2023).
Integrating the extended theory of planned behavior model and the food-related routines to explain food waste behavior
. British Food Journal, 125(2), Pages 645 .
SCIE(SCI)
4.
Chen, Mei-Fang
(2022).
To combine or not to combine? Applying protection motivation theory and the theory of reasoned action to explain and predict intention to reduce meat consumption
. Journal of Applied Social Psychology, 52(2), Pages 115-.
SSCI
5.
Chen, Mei-Fang
(2020).
Effects of psychological distance perception and psychological factors on pro-environmental behaviors in Taiwan: Application of construal level theory
. International Sociology, 35((1)), 70-89..
SSCI
6.
Chen, Mei-Fang
(2020).
Moral extension of the protection motivation theory model to predict climate change mitigation behavioral intentions in Taiwan
. Environmental Science and Pollution Research, 27, 13714–1372.
SSCI
7.
Mei-Fang, Chen
(2020).
The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intent
. Business Strategy and the Environment, 29((6)), 2404-2417.
SSCI
8.
Chen, Mei-Fang
(2020).
Selecting Environmental Psychology Theories to Predict Peoples Consumption Intention of Locally Produced Organic Foods
. International Journal of Consumer Studies, 44((5)), 455-468.
SSCI
9.
Mei-Fang, Chen
(2019).
Social representations of climate change and pro-environmental behavior intentions in Taiwan
. International Sociology, 34(3), 327-346.
SSCI
10.
Mei-Fang Chen
, Ray-E Chang, Hung-Bin Tsai, Ying-Hui Hou(2018).
Effects of perceived autonomy support and basic need satisfaction on quality of life in hemodialysis
. Quality of Life Research, 27(3).
SCIE(SCI)
11.
Mei-Fang Chen
, Neng-Pai Lin(2018).
Incorporation of health consciousness into the technology readiness and acceptance model to predict
. Internet Research, 28(2).
SCIE(SCI)
12.
Mei-Fang, Chen
(2018).
Social representations of genetically modified foods and public willingness to consume such foods in
. Journal of the Science of Food and Agriculture, 98(14).
13. Chia-Lin, Hsu, Yu-Hsiang, Lin,
Mei-Fang, Chen
, Kamaporn, Suraphatch(2018).
Understanding foreign students’ continuance intention toward mobile telecommunication service: An integrative theoretical model
. International Journal of Electronic Commerce Studies, 9(2), 93-118.
14.
Mei-Fang, Chen
(2018).
Social representations of genetically modified foods and public willingness to consume such foods in Taiwan
. Journal of the Science of Food and Agriculture, 98(14), 5428-5434.
SCIE(SCI)
15.
Mei-Fang Chen
, Neng-Pai Lin(2018).
Incorporation of health consciousness into the technology readiness and acceptance model to predict app download and usage intentions.
. Internet Research, 28(2), 351-373.
SCIE(SCI)
16.
Mei-Fang Chen
, Ray-E Chang, Hung-Bin Tsai, Ying-Hui Hou(2018).
Effects of perceived autonomy support and basic need satisfaction on quality of life in hemodialysis patients.
. Quality of Life Research, 27(3), 765-773.
SCIE(SCI)
17. Yu-Hsiang Lin, Chia-Lin Hsu,
Mei-Fang Chen
, Cheng-Hsi Fang(2017).
New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology
. Telematics and Informatics, 34(4), 382-397.
SSCI
18.
Mei-Fang Chen
(2017).
Modeling an extended theory of planned behavior model to predict intention to take precautions to avoid consuming food with additives
. Food Quality and Preference, 58, 24-33.
SCIE(SCI)
19.
Mei-Fang Chen
(2016).
Extending the theory of planned behavior model to explain peoples energy savings and carbon reduction behavioral intentions to mitigate climate change in Taiwan–Moral obligation matters
. Journal of Cleaner Production, 112(2), 1746-1753.
SCIE(SCI)
20.
Mei-Fang Chen
(2016).
Impact of fear appeals on pro-environmental behavior and crucial determinants.
. International Journal of Advertising, 35(1), 74-92.
SSCI
21.
Mei-Fang Chen
(2015).
An examination of the value-belief-norm theory model in predicting pro-environmental behaviour in Taiwan
. Asian Journal of Social Psychology, 18(2), 145-151.
SSCI
22.
Mei-Fang Chen
(2015).
Self-efficacy or collective efficacy within the cognitive theory of stress model: Which more effectively explains peoples self-reported proenvironmental behavior?
. Journal of Environmental Psychology, 0(42), 66-75.
SSCI
23.
Mei-Fang Chen
, Chia-Lin Lee(2015).
The Impacts of Green Claims on Coffee Consumers’ Purchase Intention
. British Food Journal, 117(1), 195-209.
SCIE(SCI)
24.
Mei-Fang Chen
, Pei-Ju Tung(2014).
Developing an extended theory of planned behavior model to predict consumers intention to visit green hotels
. International Journal of Hospitality Management, 36(0), 221-230.
SSCI
25.
Mei-Fang Chen
, Chien-Hsien Huang(2013).
The impacts of the food traceability system and consumer involvement on consumers purchase intentions toward fast foods
. Food Control, 33(2), 313-319.
SCIE(SCI)
26.
Mei-Fang Chen
(2013).
Influences of health consciousness on consumers’ modern health worries and willingness to use functional foods
. Journal of Applied Social Psychology 2013, 43, pp. E1–E12, 43(1), E1–E12.
SSCI
27.
Mei-Fang Chen
(2013).
Consumers’ Health and Taste Attitude in Taiwan—The Impacts of Modern Tainted Food Worries and Gender Difference
. British Food Journal, 115(4), 526-540.
SCIE(SCI)
28.
Mei-Fang Chen
, Yi-Ping Lin, Tsun-Jen Cheng(2013).
Public attitudes toward nanotechnology applications in Taiwan
. Technovation, 33(2-3), 88–96.
SSCI
29.
Mei-Fang Chen
(2013).
Segmentation of Taiwanese consumers based on trust in the food supply system
. British Food Journal, 114(1), 70-84.
SCIE(SCI)
30.
Mei-Fang Chen
, Ting-Yi Lu(2011).
Modeling E-Coupon Proneness as a Mediator in the Extended TPB Model to Predict Consumers’ Usage Intentions
. Internet Research, 21(5), 508-526.
SCIE(SCI)
31.
Mei-Fang Chen
(2011).
Consumer’s Trust-in-food-safety Typology in Taiwan: Food-related Lifestyle Matters
. Health, Risk & Society, 13(6), 503-526.
SSCI
32.
Mei-Fang Chen
, Chieh-Peng, Lin, Gin-Yen, Lien(2011).
Modelling job stress as a mediating role in predicting turnover intention
. The Service Industries Journal, 31(8), 1327–1345.
SSCI
33.
Mei-Fang Chen
(2011).
The joint moderating effect of health consciousness and healthy lifestyle on consumers’ willingness to use functional foods in Taiwan
. Appetite, 57(1), 253-262.
SCIE(SCI)
34.
Mei-Fang Chen
, Ya-Hui Yen(2011).
Costs and Utilities Perspective of Consumers’ Intentions to Engage in Online Music Sharing—Consumers’ Knowledge Matters
. Ethics & Behavior, 21(4), 283-300.
SSCI
35.
Mei-Fang Chen
(2011).
The Gender Gap in Food Choice Motives as Determinants of Consumers’ Attitudes toward GM Foods in Taiwan
. British Food Journal, 113(6), 697-709.
SCIE(SCI)
36.
Mei-Fang Chen
(2011).
The mediating role of subjective health complaints on willingness to use selected functional foods
. Food Quality and Preference, 22(1), 110–118.
SCIE(SCI)
37.
Mei-Fang Chen
, Pei-Ju Tung(2011).
The Moderating Effect of Perceived Lack of Facilities on Consumers’Recycling Intentions
. Environment and Behavior, 42(6), 824–844.
SSCI
38.
Mei-Fang Chen
, Ching-Ti Pan, Ming-Chuan Pan(2009).
The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Use Intention of Pirated Software
. Journal of Business Ethics, 90(3), 361-373.
SSCI
39.
Mei-Fang Chen
, Ling-Huei Wang(2009).
The moderating role of switching barriers on customer loyalty in the life insurance industry
. The Service Industries Journal, 29(8), 1105 - 112.
SSCI
40.
Mei-Fang Chen
, Cherng G. Ding(2009).
Comparing Two-Stage Approaches to Detect Continuous Manifest Moderating Effects on Construct Relationships
. Asia Pacific Management Review, 14(2), 137-157.
TSSCI
41.
Mei-Fang Chen
(2009).
Attitude toward Organic Foods among Taiwanese as Related to Health Consciousness, Environmental Attitudes, and the Mediating Effects of A Healthy Life
. British Food Journal, 111(2), 165-178.
SCIE(SCI)
42.
Mei-Fang Chen
, Liang-Hung Mau(2009).
The impacts of ethical sales behaviour on customer loyalty in the life insurance industry
. The Service Industries Journal, 29(1), 59-74.
SSCI
43.
Mei-Fang Chen
(2009).
The Joint Impact of Relationship Selling Behaviors and Switching Barriers in Professional Service Contexts
. International Journal of Services Operations and Informatics, 4(2), 123-145.
EI
44.
Mei-Fang Chen
, Shih-Chih Chen, Huei-Huang Chen(2009).
Determinants of satisfaction and continuance intention towards self-service technologies
. Industrial Management & Data Systems, 109(9), 1248 - 126.
SCIE(SCI)
45.
Mei-Fang Chen
(2008).
Consumers Trust in Food SafetyA Multi-disciplinary Approach and Empirical Evidence from Taiwan
. Risk Analysis, 28(6), 1553-1569.
SSCI
46.
Mei-Fang Chen
(2008).
An integrated research framework to understand consumer attitudes and purchase intentions toward genetically modified foods
. British Food Journal, 110(6), 559-579.
SCIE(SCI)
47.
Mei-Fang Chen
, Gwo-Hshiung Tzeng, Cherng G. Ding(2008).
Combining Fuzzy AHP with MDS in Identifying the Preference Similarity of Alternatives
. Applied Soft Computing, 8(1), 110-117.
SCIE(SCI)
48.
Mei-Fang Chen
(2007).
Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-related Personality Traits
. Food Quality and Preference, 18(7), 1008-1021.
SCIE(SCI)
49.
Mei-Fang Chen
, Hsiao-Lan Li(2007).
The consumer’s attitude toward genetically modified foods in Taiwan
. Food Quality and Preference, 18(4), 662–674.
SCIE(SCI)
50.
Mei-Fang Chen
, Yi-Chung Hu(2005).
Finding Consumer Preferences in Product Factors Using Fuzzy Rule-Based Data Mining
. Journal of Management & Systems, 12(4), 17-32.
TSSCI
51.
Mei-Fang Chen
, Jin-Li Hu, Cherng G. Ding(2005).
Efficiency and Productivity of Taiwans Biotech Industry
. International Journal of Biotechnology, 7(4), 307-322.
52.
Mei-Fang Chen
, Gwo-Hshiung Tzeng, Tzung-I Tang(2005).
Fuzzy MCDM Approach for Evaluation of Expatriate Assignments
. International Journal of Information Technology & Decision Making, 4(2), 277-296.
SCIE(SCI)
53.
Mei-Fang Chen
, Chieh-Peng Lin(2004).
Career Commitment as a Moderator of the Relationships among Procedural Justice, Perceived Organizational Support, Organizational Commitment, and Turno
. Asia Pacific Management Review, 9(3), 519-538.
TSSCI
54.
Mei-Fang Chen
, Gwo-Hshiung Tzeng(2004).
Combining Grey Relation and TOPSIS Concepts for Selecting an Expatriate Host Country
. Mathematical and Computer Modelling, 40(13), 1473-1490.
SCIE(SCI)
55.
Mei-Fang Chen
, Cherng G. Ding(2003).
Testing for Categorical Moderating Effects: Factor Scores or Factor-Based Scores?
. Asia Pacific Management Review, 8(4), 483- 497.
TSSCI
研討會論文
1.
Mei-Fang Chen
(2024).
Investigating the Factors Influencing Consumer Purchase Intention for Suboptimal Foods
. 2024 International Conference on Social Science and Business(頁 Paper ID: ). Japan.
2.
Mei-Fang Chen
(2024).
Extending the Theory of Planned Behavior Model to Explain Electricity-Saving Behavior of University Dormitory Students
. 2024 International Conference on Business and Social Science(頁 Paper ID: ). Japan.
3.
Mei-Fang Chen
(2023).
Factors Influencing Consumer Purchase Intention for Carbon-Labeled Beverage Products
. 2023 International Conference on Social Science and Business (2023 ICSSB). Japan.
4.
Mei-Fang Chen
(2023).
Factors influencing usage behavior of online food delivery platform services during the COVID-19 pandemic.
. 2023 Global Marketing Conference at Seoul (2023 GMC). Republic of Korea.
5.
Mei-Fang Chen
(2023).
What social representations affect consumers’ willingness to try plant-based meat? Food neophobia matters.
. 2023 Academy of Marketing Science World Marketing Congress (2023 AMSWMC). United Kingdom.
6.
Mei-Fang, Chen
(2021).
Local Organic Foods and Consumers Purchase Intention
. The 1st International Conference on Sustainable Agriculture and Aquaculture: BCG for Well Being and . Thailand.
7.
Mei-Fang, Chen
(2021).
Combining the VBN Model and the TPB Model to Explore Consumer’s Consumption Intention of Local Organic Foods
. 2021 AMS Virtual Annual Conference / World Marketing Congress(頁 Accepted P). United States of America.
8.
Mei-Fang, Chen
(2019).
Extending the TPB model to explain the public’s purchase intention of sustainability labeled coffee in Taiwan: The moderating role of climate change skepticism
. 2019 Academy of Marketing Science World Marketing Congress. United Kingdom.
9.
Mei-Fang, Chen
, Ting-Yu, Lu(2019).
Applying SOR Model to Explore the Impacts of the Atmosphere of the Instagram Foodie Post on Purchase Intention
. 2019International Symposium on Business and Management (ISBM 2019). Japan.
10.
Mei-Fang, Chen
(2019).
The antecedents of consumer’s green purchase and eating
. 28th International Conference on Business, Education, Social Science, and Management. Republic of Korea.
11.
Mei-Fang Chen
(2018).
How Online Hotel-Booking Website Features Affect User eLoyalty?
. International Forum for Strategy and Policy in Business, Economics and Social Sciences (SPBES-May-20. Hong Kong.
12.
Mei-Fang Chen
(2018).
An extended protection motivation theory model of energy savings and carbon reduction behavioral intentionsThe mediation role of protection motivation
. 2018 Global Marketing Conference. Japan.
13.
Mei-Fang Chen
(2018).
Application of Construal Level Theory and Psychological Factors in Proenvironmental Behaviors in Taiwan
. the 7 International Conference on Social Science and Business (2018 ICSSB). United States of America.
14.
Mei-Fang Chen
(2018).
How customer engagement influences user eloyalty to online hotel-booking websites: eTrust as a mediator
. 2018 Global Marketing Conference. Japan.
15.
Mei-Fang Chen
(2017).
The perceptions of global risks, societal issues and climate change in modern Taiwan society
. the Universal Academic Cluster International Summer Conference in Hokkaido. Japan.
16.
Mei-Fang Chen
(2017).
Preliminary study of social representations of climate change in Taiwan
. 2017 New York International Academic Conference (17NYC IACBE). United States of America.
17.
Mei-Fang Chen
, Xue-Xin Chen(2017).
What Factors Influence MMORPG Online Game Players Purchase Intentions of Game Items and Game Point Cards?
. UAC (Universal Academic Cluster) International May Conference in Bangkok. Thailand.
18.
Mei-Fang Chen
(2016).
Applying Social Representations to Explain Public Willingness to Use GM Foods in Taiwan: The Moderating Impact of Food Technology Neophobia
. 2016 Academy of Marketing Science World Marketing Congress, July 19 – July 23 in Paris, France. France.
19.
Mei-Fang Chen
(2016).
Applying Protection Motivation Theory to Predict Pro-environmental Behavior Intention in Taiwan
. Tokyo 5th International Conference on Business, Economics, Social Science & Humanities, June 27-. Japan.
20.
Mei-Fang Chen
, Jou-Yi Huang(2016).
How Information Quality of Travel Blogs Influence Travelers’ Perceived Information Credibility and Travel Intentions
. The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshim. Japan.
21.
Mei-Fang Chen
, Yu-Ren Su(2016).
The Impacts of K-Drama Viewer’s Celebrity Involvement and Parasocial Attachment on Travel Intention to Korea
. The Asian Symposium on Sustainable Tourism for Development – AST4D 2016, April 28-30, 2016, Hiroshim. Japan.
22.
Mei-Fang Chen
(2015).
Intention to Take Precautions to Avoid Consuming Food AdditivesThe Mediating Role of Perceived Risk
. 2015 International Academic Conference on Social Sciences and Management (IACSSM 2015). Japan.
23.
Mei-Fang, Chen
(2014).
What Psychological Factors Influence the Protection Motivation of Climate Change?
. 2014 Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS 2015). Republic of Korea.
24.
Mei-Fang Chen
, Chung-Chun Hu(2014).
Factors Influence Tourists Booking Low-cost Carriers Tickets Online
. 2014 International Symposium on Marketing and Logistics (ISML 2014). Japan.
25.
Mei-Fang Chen
, Chien-Yu Yang(2014).
Airport Check-in Kiosk AdoptionCombined TAM and TPB Model
. 2014 International Symposium on Marketing and Logistics (ISML 2014). Japan.
26.
Mei-Fang, Chen
(2014).
The impacts of fear appeals on pro-environmental behavior and important determinants
. 2014 Global Marketing Conference. Singapore.
27.
Mei-Fang, Chen
, Chih-Hao, Chiang(2014).
Determinants of consumers intention to continue to use or apply for the department store co-branded credit card
. 2014 Global Marketing Conference. R.O.C.
28.
Mei-Fang Chen
, Chien-Yi Ho, Pei-Ju Tung(2014).
The impacts of travel motivation, risk perception, and destination image on tourists visit intentions of Thailand and the role of risk reduction strategy
. International Scientific Conference on Management & Information Science (ISCMIS). Indonesia.
29.
Mei-Fang Chen
(2013).
A Reexamination of the Cognitive Theory of Stress Model in Predicting Individuals’ Pro-environmental Behavior
. 2013 Academy of Marketing Conference. United Kingdom.
30.
Mei-Fang, Chen
, Lan-Ying, Huang, Hung-Yi, Chen(2013).
How Do Employees’ Perceptions of Corporate Social Responsibility Influence Organizational Commitment
. Annual Conference on Management and Social Sciences 2013. Thailand.
31.
Mei-Fang Chen
(2013).
Individuals’ Pro-environmental Behavior Intentions to Mitigate Climate Change ProblemsMoral Obligation Matters
. Annual Conference on Management and Social Sciences 2013. Thailand.
32.
Mei-Fang Chen
, Pei-Ju Tung, Guo-I Hsu(2012).
Users’ Intentions to Play Mobile Games: A Combined Model of TAM and TPB
. 2012 Global Marketing Conference. Republic of Korea.
33.
Mei-Fang Chen
(2012).
Consumers’ Pro-environmental Behavior in Taiwan—the Examination of the VBN Theory Model and the Impacts of Climate Change Knowledge
. International Congress on Informatics, Environment, Energy and Applications (IEEA 2012). Singapore.
34.
Mei-Fang Chen
, Pei-Ju Tu(2011).
The Moderating Effect of Perceived Environmental Knowledge on Consumer’s Visit Intention of Green Hotels
. 2011 Annual Conference of China Marketing Science. Mainland China.
35.
Mei-Fang Chen
(2011).
The Impact of Health Consciousness on Consumers’ Modern Health Worries and Willingness to Use Functional Foods
. 2011 Annual Conference of China Marketing Science. Mainland China.
36.
Mei-Fang Chen
(2011).
Consumer’s Willingness to Use Functional Foods in TaiwanThe Joint Moderating Effect of the Health Consciousness and the Healthy Lifestyle
. International Conference on Innovation and Management. Malaysia.
37.
Mei-Fang Chen
, Pei-Ju Tung(2011).
The Joint Moderating Effect of Environment Concern and Perceived Moral Obligation on Consumer’s Visit Intention of Green Hotels
. The 2011 International Conference on Asia Pacific Business Innovation & Technology Management. Indonesia.
38.
Mei-Fang Chen
, Ping-Hung Chang(2010).
The Impacts of Materialism and Conformity on Consumer’s Online Compulsive Buying- The Moderating Role of Gender
. Business and Information 2010. Japan.
39.
Mei-Fang Chen
, Yi-Chun Chen(2010).
The Moderating Effect of Perceived Risk on Consumer’s Use Intention of Kiosk in the Convenient Store
. Business and Information 2010. Japan.
40.
Mei-Fang Chen
(2010).
The Determinants of Consumers’ Acceptance of Functional FoodsThe Mediating Effect of Subjective Health Complaints
. the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educ. Mainland China.
41.
Mei-Fang Chen
, Ting-Yi Lu(2009).
The Mediating Role of Consumers’ E-Coupon Proneness in the Extended TPB Model to Predict E-Coupon Usage Intentions
. the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009). Japan.
42.
Mei-Fang Chen
(2009).
Trust in the Food Supply System Segmentations of Taiwanese Consumers
. the 10th Asia Pacific Industrial Engineering & Management Systems Conference (APIEMS 2009). Japan.
43.
Mei-Fang Chen
(2009).
Food-related Lifestyle and Trust-in-food-safety Typology in Taiwan
. the 19th International Conference on Pacific Rim Management, Association for Chinese Management Educ. United States of America.
44.
Mei-Fang Chen
(2009).
What the Food Choice Motives Determine Consumers’ Attitudes Toward GM Foods in Taiwan?
. Business and Information 2009. Malaysia.
45.
Mei-Fang Chen
, Gin-Yen Lien(2008).
The Mediating Role of Job Stress in Predicting Retail Banking Employees’ Turnover Intentions in Taiwan
. IEEE SOLI 2008. Mainland China.
46.
Mei-Fang Chen
, Ching-Ti Pan(2008).
The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer’s Pirated Software Use Intention
. International Conference on Business and Information (BAI 2008). Republic of Korea.
47.
Mei-Fang Chen
, Pei-Ju Tung(2008).
The Moderating Impacts of Perceived Facility and Implementation Performance of Recycling Policy on Consumers’ Recycling Intentions
. International Conference on Business and Information (BAI 2008). Republic of Korea.
48.
Mei-Fang Chen
(2008).
Does Food Involvement Influence Consumers’ Trust in Food Safety?
. the 18th International Conference on Pacific Rim Management, Association for Chinese Management Educ. Canada.
49.
Mei-Fang Chen
(2008).
A Structural Research Framework for Consumers Trust in Food Safety
. International Academy of Business Disciplines 16th Annual Meeting. United States of America.
50.
Mei-Fang Chen
(2007).
The Importance of Relationship Selling Behaviors in Professional Service Contexts
. International Conference on Industrial Engineering and Systems Management (IESM 2007). Mainland China.
51.
Mei-Fang Chen
(2007).
The moderating effect of a healthy lifestyle on the consumers attitude toward organic foods
. Business Research Yearbook(頁 590-596). R.O.C.
52.
Mei-Fang Chen
, Ai-Che Chang(2007).
The Importance of the Local Residents’ Quality of Life for Ecotourism Support
. The Council for Australian University Tourism and Hospitality Education (CAUTHE) 2007 Conference. Australia.
53.
Mei-Fang Chen
, Hsiao-Lan Li(2006).
The antecedents of consumer’s attitude toward genetically modified foods
. BAI 2006 CD Proceedings. Singapore.
54.
Mei-Fang Chen
, Ling-Huei Wang(2006).
The Impact of Switching Barriers on Customer Loyalty in Professional Service Contexts
. IEEE SOLI 2006, CD Proceedings. Mainland China.
55.
Mei-Fang Chen
, Chia-Huei Fan(2006).
The Role of Technology Readiness on Consumers’ Use Intentions with Internet Self-Service Technology and Their Satisfaction
. IABD 2006 Proceedings. United States of America.
56.
Mei-Fang Chen
(2005).
Using FAHP to Evaluate Non-Store Retailing Channel Alternatives
. ISAHP 2005, Honolulu, Hawaii, July 8-10, 2005. United States of America.
57.
Mei-Fang Chen
(2005).
Using FAHP Gap Analysis and Sensitivity Analysis to Develop Effective Marketing Strategies
. IFORS 2005, Honolulu, Hawaii, July 11-15, 2005. United States of America.
58.
Mei-Fang Chen
, Gwo-Hsiung Tzeng(2004).
Fuzzy Integral MCDM Technique for Analyzing and Evaluating the Expatriate Assignments
. MCDM 2004, August 6-11 at Whistler, B. C. Canada.. Canada.
59.
Mei-Fang Chen
, Yingchan Edwin Tang, Ah Keng Kau(2004).
The Impact of Trust on Web Purchase Intention
. the Third International Conference on Information and Management Sciences, Dunhuang, China, 2004(頁 126-134). Mainland China.
60.
Mei-Fang Chen
, Gwo-Hsiung Tzeng(2004).
Fuzzy MCDM with Grey Relation Model to Derive An Ideal Expatriate Host Country
. The 33rd International Conference on Computers and Industrial Engineering. (March 25-27)Jeju, Korea.. Republic of Korea.
專書
1. Samira Buschmann,
Mei-Fang, Chen
, Georg Hauer(2020).
Innovations for Metropolitan AreasIntelligent Solutions for Mobility, Logistics and Infrastructure designed for Citizens
. Springer, Berlin, Heidelberg.. An Integrated Model of the Theory of Reasoned Action and Technology Acceptance Model to Predict the Consumers’ Intentions to Adopt Electric Carsharing in Taiwan. (Chapter 9, pp. 105-120). Springer, Berlin, Heidelberg. ISBN 978-3-662-60806-7. https://www.springer.com/gp/book/9783662608050.